Wilson Farms 'Step Up to the Plate' Campaign Kicks Off to Benefit Meals On Wheels

Month-long fundraising campaign benefits programs statewide

Rochester, NY – Visiting Nurse Meals On Wheels (MOW) and Wilson Farms kick-off the eighth annual “Step Up to the Plate” fundraising campaign to support the homebound elderly and disabled served by Meals On Wheels programs throughout New York.

From October 26 through November 26, customers at Wilson Farms, Sugarcreek and Wilson Farms Xpress stores will have the opportunity to participate by donating $1 to receive a paper plate. Each dollar raised in the participating store will be donated to the nearest senior nutrition program to directly benefit homebound residents in that community.

“This is such a wonderful opportunity to collaborate with local businesses to raise awareness of our program for the benefit of our community,” said Phil Shippers, director, Visiting Nurse Meals On Wheels.  “The generosity of the customers and employees of Wilson Farms make this campaign a huge success.”

Since 2004, the campaign has raised more than $212,000 for Meals On Wheels programs statewide.

“Wilson Farms is proud to partner with Meals On Wheels,” added Kim Tylec, spokesperson for Wilson Farms. “We know that through the generosity of our customers we can once again make this campaign a great success.”

ABOUT VISITING NURSE MEALS ON WHEELS

VNS established the Meals On Wheels program, the third oldest in the United States, in 1958 and has since served nearly 10 million meals throughout Monroe County.  In collaboration with the Greater Rochester Chapter of the American Red Cross, MOW ensures that nearly 2,000 ill, disabled or homebound individuals receive more than 340,000 meals per year.  The program is ranked among the top 2 per cent of programs in the U.S., accredited by the Meals On Wheels Association of America.  Not just a meal delivery service, the program has evolved into a complete nutrition resource for the community, expanding its reach through innovative services and partnerships with organizations like AIDS Rochester, Inc.  For more information on receiving meals, call 585-787-8397; to volunteer, call 585-787-TEAM (8326) or visit www.vnsnet.com.

#   #   #